| |
| |
|
Sales Training Information | Mommy Home Jobs |
|
|
|
Top Ten No Money Promotion Ways That Create New Clients and Fast Sales
Better than offline promotion such as press releases, talks, or networking? Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to promote your service and your products is through informational how-to articles that you send to top Web sites and dozens of no spam opt-in ezines. Content is still King on the Internet. People want your free information. That is why they go Online. When they see your useful, unique information, they will be more inclined to click the link in your signature file that leads them to your Web site where your coaching practice or products are sold. Where to Start? 1. Find an existing article, excerpt from your book, coaching sessions stories, or how-to information from your talks. You already have a wealth of information to choose from, so this step is the easiest one. Once you get going, you can write an article in less than one hour. 2. Target your article to your Web site buyer or ezine subscriber to attract more interest to your service. Think of each article as a mini sales letter. Without a specific audience such as entrepreneurs, personal growth seekers, or small business people, your article may lose cohesiveness and continuity. People lose interest if your article is too general. Your best audience is your online business audience because they want and need many kinds of information and services. The best part? No competition because the Net is still underused as a promotional tool. 3. Write a new introduction for each article. An introduction leads to what you are selling--the valuable information you want to share. Your first line must hook your audience. Ask a question about its concerns or problems. Think what questions need answers. Lead your audience into the how-to's by writing a headline following the introduction, something like: Use These Five Ways to Boost your Ezine Subscribers. 4. Write what the opt-in ezines and top web sites want. Most opt-in ezines and Web sites publish articles from 500-1000 words because they need new, fresh content almost daily. They need you to submit your articles in 65 characters per line. A good program for this is www.text.pad.com, which automatically formats your articles to these specs. Make your articles useful, original, and written in a conversational way with how-to steps. Don't worry about giving away too much. These articles put you in an advanced category of dedicated professionals that attracts new clients regularly. 5. Write for your audience. Your online audience will be primarily other business people. They want and need your information. They will post it on their ezines and on their sites. Some people like conversational articles. Others want short and sweet, so they can get what they want fast! They like headings so they get the main points fast. They like tips, how to's, interviews, and question and answer formats. After you write with one focus, change it slightly. Reinvent a new angle. Write for a different audience. I submit the same information about writing and publishing eBooks to authors, speakers, coaches, and entrepreneurs who subscribe to the multitude of ezines available. 6. Give the background of the problem. You need to reach your audience where they are. Point out their challenge. Perhaps it is procrastination. What are its consequences? Include those. Write how many suffer from this malady too. Include your audience so that they will read on. Next meet them where they want to be--their problems solved. That's where you give your list or how to's. This is the formula put forth in the book, "How to Market your Business Online." 7. Write the benefits of your information. If you don't give your reader a "reason to buy" in your article's title, headlines, or how to's, they won't go to your signature box and link back to where your products or services are offered. For instance, the one main benefit to writing online articles is to quadruple sales within four months. Other benefits include raising your credibility, gaining subscriber and audience trust, and becoming a household name, so your unique, useful message can reach many more people. 8. Maximize the promotion power of each article you write. In less than an hour, your can revise one article to meet the needs of different audiences. Angle one topic like procrastination to business people, at home women, students, or personal growth. Like giving your book a specific angle these ideas can attract many new potential clients to your site. You'll only need to write a new introduction and conclusion to fulfill your endless creativity. 9. Give each article an introduction and conclusion. Of course, create these in just a few sentences, because Online readers want shorter sentences, say under 15 words; shorter paragraphs, say under five sentences, and shorter length than articles for print media, say under 1000 words. The best introduction can be a shocking, or benefit-driven sentence such as, "Stop Throwing Promotion Time and Money Down the Drain." Your introduction hooks; your conclusion can sum up main points, or add another reason why your information will benefit your audience. You may want to include a consequence of not acting on your suggestions, too. 10. Finish your article with a signature box at the end that pulls people to your site for more information. A weak signature file kills sales and contacts. Make sure your email address reflects your business name. Forget selling here. Instead offer free ezines, free reports and a link to where you want your visitor to go. Perhaps it would be to coaching information or ebook links. Did I say include benefits? Yes! Use a concept phrase like 20-year coach helps manifest your online promotion dream. Include a local and toll-free phone number, email, and Web address. Yes, it takes a little of your time, but these articles do make a difference in attracting your target audience to know and want you. They made your coach number one-three in Google with the sales to follow--and in a short time of eight months. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How to Build a Repeat Client Base in Automobile Sales Here is a question I recently received from a young automobile salesperson:"I'm a sales rep just starting off. I am 21 years old and have nine months experience at a (auto dealership) store. The 6 Secrets To Sales Success There is no magic pill, trick, teqnique, system or secret to success. However there are many beliefs and habits that will bring you the desired results that you wish to have. Sales Training - What Is a Disguised Implied Need? Have you ever been in the position where you are getting, what you think to be, close to concluding the deal only to find your client comes up with objections?Some would argue, as salespeople, we have not handled all the possible objections upfront, in other words we have not demonstrated our value proposition fully. However, in the real world objections at the last minute happen to all of us regardless of what we think we have done to conclude the deal. The Changing Role of the Sales Consultant "Leadership rests not only on outstanding ability. It also rests on commitment, loyalty and pride. Pressure Washer Business; Cleaning Composite Decks There is a new trend in the way wood decks are constructed; composite decks and railings. Recently had the opportunity to go on a bidding job with a deck cleaning contractor to bid on cleaning and treating a large deck. 12 Sure-Fire Steps To Improve Your Retail Sales The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Growing Sales Through Creating Connections Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will motivate them to pick up the phone and buy from you. This requires that the focus of your marketing plan be placed on your customer - NOT ON YOU! Taken from The 90 Day Marketing Marathon Blunders from A to Z these ten powerful tools will support you in creating meaningful connections with your clients/customers and providing real time solutions to their challenges of the today. Sales Marketing: 5 Fantastic Secrets To Attract New Customers Now If you have problem attracting new customers, the sales marketing secrets that I am going to reveal to you below will make you smile all day.Read on:1. Woo the Buyers Limbic Mind or All Your Sales Efforts are Wasted If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because. Busting Your Assumptions: Effective Probing Techniques for Sales Professionals Do you find yourself making these kinds of assumptions?- "I lost the sale because my price was too high."- "I know exactly what my customer wants. How One Simple Concept Can Increase Your Sales We all want to belong. As humans we feel the need to fit in somewhere, anywhere. Quiz: What Kind of Sales Shoe Are You? Have you ever wondered what type of saleswoman you are? It doesn't matter if you run your own company or sell for someone else - it is extremely important to know what your style is. What does The Sales Diva mean here? Well - let me throw my high heel on my desk here and I will explain. The Quickest Way To Increase Your Sales The quickest way to increase sales is to make things happen - not to let things happen. Let me explain. The Road to Achieving Training Success: What Holds the Key? As a trainer, you will be able to see a single change in a single person, out of perhaps a hundred tries, as a success. That is a good percentage. How to Spellbind Your Prospects in 10 Seconds! You've got yourself 10 seconds to HOOK your prospects or LOSE them!If you can't make them interested in 10 seconds, there's a good chance you'll lose them forever. So, you'd better shoot it right and "grab" their attention -- fast -- if you don't want them to go to your competitors!And how do you do this?**Just write HARD-TO-RESIST headlines!It works just like dating online. How to Sell to the Devils Advocate There is a car commercial running were a husband is sitting in a car with the salesperson. The wife is standing outside the vehicle looking in on her husband, but unable to hear the conversation inside. Acquired Expertise: Attitude and Confidence "I recommend the 5.8 GHz Digital Phone, because it suits your needs well, provides adequate service for your area, and has the additional capabilities you requested. 5 Small Steps To Ultimate Sales Success "Selling worth doing is worth doing badly ? at first!" ~ Gavin Ingham, 2002Have you ever wanted to learn something new but just found it too difficult? Or started something but gave up because you just couldn't get the hang of it? Or maybe you just find the thought of ringing new clients far too scary? Perhaps you sometimes get great results but don't know what you're doing differently? Could you be stuck in your ways?If any of these could possibly be true then this article is for you.Everyone would agree that the ability to learn, understand and utilise new information, strategies and behaviours is important particularly with a topic such as sales where you may well have tried before with limited success. The Clock is Ticking on Your Leads Every day is critical when you are in the business of sales. That lead you receive today could very easily be gone tomorrow. The Top Five Traits of a Successful Salesperson If you're looking for a successful salesperson to hire, a salesperson who not only can sell but will sell, look for a salesperson with PRIDE.PRIDE is an acronym for 5 characteristics that will help ensure that the salesperson you hire will get the job done for you and make the revenue results you desire a reality.
|
| Mommy Home Jobs | Mommy Matters | index | site map |
| Copyright MommyHomeJobs.com |
